Absolut Ice Bar Shanghai CLOSED
Sunday, January 27th, 2008“Asia’s first ice bar” opened in Shanghai late last June 2007. About six months later, by January 2008, it was gone, its signage boasting the venerable Absolut brand removed and its pseudo-crystaline carcass still adorning a cranny of the Infiniti complex that is probably better known for being home to Shanghai’s Babyface nightclub.

Image shamelessly stolen from SmartShanghai…because I’m a bitch.
I remember walking along Huai Hai Zhong Lu that day when it first opened. It definitely had a big opening as far as decorations were concerned but I don’t recall there being a steady stream of people waiting to get in. Of course, I could’ve just been passing by too early in the evening. It wasn’t until much later in 2007 that I actually opted to venture to the venue and check it out. There was some special event featuring a fashion show. Mildly curious about seeing the ice bar in person, I arrived only to find out that the ice bar itself wasn’t part of the event. Instead, it was held in an ajoining bar and dining area that, well, isn’t made entirely of ice…and therefore a much less interesting novelty. There certainly was a lot of people at the venue there, but after enduring a magic show and a lame fashion show with the ugliest models you could imagine, the place emptied out pretty quickly.
Yeah, not going back anytime soon.
Now, it appears I’ll never get a chance to see Shanghai’s Absolut Ice Bar either, which once issued a press release promising to “remain the coolest and trendiest place in the city.”
Yeah.
Okay, I don’t begrudge them the usual optimistic marketing jargon but the restaurant business (bars and nightclubs included) has always been a risky business. In a city like Shanghai, venues come and go, popping up and shuttering with enough quickness for one to wonder if money laundering was what it was all about. I’ve covered Pegasus here before but beyond that, there’s a never-ending list of failed party-places of all sizes and shapes: Arena, CK Why Not, Club G-Spot (I kid you not), etc. etc. etc. Who knows, maybe big bad Attica on the Bund may be next, judging by the poor turnout it had this past New Year’s Eve when compared to a packed house the year before when it was still fresh and new. I can definitely say I’ve dropped by a few times only to promptly leave upon finding a relatively empty venue…and it isn’t a party when you have a big space with few partiers.
The echoes of Absolut’s failure in Shanghai can be found on the internet. Their official website (www.absoluteicebarshanghai.com) is gone, registered as it was late last February and still valid until 2009. Google hasn’t even fully updated its cached search results for the website, still showing a link inside the website that no longer exists.
The whims of those vice-seekers are hard to pin-point. Some businesses succeed, others fail, and the possible reasons for this or that are always legion.


Okay, no, Chinese people are not smaller. Oh sure, they can be, but I’ve seen some really 