TripDingo

I recently had the pleasure of meeting Elliot Ng, the VP of Marketing for Kango.com (who sponsors this blog) and having quite a few exchanges about the China blogosphere, entreprenuership, travel, technology, Shanghai nightlife, and the flows of information between China and the West (amongst many other things). Fantastic guy and I want to bake cookies for him already but I’ll jump straight into what I want to talk about in this post by referencing a post of his over at his blog, CNReviews.com:

There is an incredible one-way mirror (technically a two-way mirror) effect in the world today. People (ok, educated elites) in China have a high degree of awareness about what is going on in the US. But most people (including educated elites) in the US have a low degree of awareness of China.

Elliot then goes on to give an “especially clear” example of this one-sided “awareness” where a marketing director for a Chinese company shared that she watches the American TV shows Prison Break and Entourage. 

I have a few problems with Elliot’s statement (which I’m sure likely stems just from the lack of precision when using certain terms). For one, how are we defining “awareness?” Awareness of what? Of popular media entertainment? Social trends? Political trends? Societal values? Business environments? Professional norms? History? What? I could go on and on. Granted, there are more Chinese (absolute and per capita) who have exposure to American popular media than vice versa but is that sufficient to generalize “awareness?”  (more…)