TripDingo

I’ll be honest, it is far easier being a critic than an advocate. It is easier to rip apart something than to build something up. It is easier destroying than creating.

In science, we call it “peer-review.”

And it’s a good concept, fully embraced by all those warm-fuzzy notions of democracy and freedom of speech.

So I’m going to keep on doing it.

About.com recently made a stab at that huge (but often elusive) China market pie by launching a Chinese version of their basic preimse named Abang.com. In doing so, they ostensibly figured out a few things that would improve their chances of success. I’ll repost them below with my comments:

1- Chinese don’t trust professional-looking sites
While US-users tend to trust a professionally put-together site, Chinese users have the opposite reaction and are highly skeptical. Chinese users presume that a professional-looking site was put together to promote a product or service. “Chinese have suffered from propaganda and soft content for so long that they are very savvy,” Roberts said. “Instead of believing what a professional site says, users in China prefer to ask a bulletin board to hear what anonymous users post in reply.”

I’m going to disagree with this and mostly due to the use of adjectives. What is “professional” anyway? What we’re really talking about here is subjective aesthetics and, yes, different cultures with different backgraounds often have different tastes. Can we say that the “Chinese have suffered from propaganda and soft content for so long” and that’s why they like one type of “design” over another? Yes, but that’s not really capturing the full picture.  

I used to (still do, actually) say the Chinese prefer “cluttered” websites, with such a “jungle” of text and links on each page that I don’t even know where to begin looking before being overwhelmed by the “Where’s Waldo” of it all. Like most Westerners, I don’t mind having a lot of content on a single page as long as it is all organized in a logically digestible fashion. The problem is, what is “organized” and what is “logical” to me may not be the same things for Chinese users.

(more…)

I recently had the pleasure of meeting Elliot Ng, the VP of Marketing for Kango.com (who sponsors this blog) and having quite a few exchanges about the China blogosphere, entreprenuership, travel, technology, Shanghai nightlife, and the flows of information between China and the West (amongst many other things). Fantastic guy and I want to bake cookies for him already but I’ll jump straight into what I want to talk about in this post by referencing a post of his over at his blog, CNReviews.com:

There is an incredible one-way mirror (technically a two-way mirror) effect in the world today. People (ok, educated elites) in China have a high degree of awareness about what is going on in the US. But most people (including educated elites) in the US have a low degree of awareness of China.

Elliot then goes on to give an “especially clear” example of this one-sided “awareness” where a marketing director for a Chinese company shared that she watches the American TV shows Prison Break and Entourage. 

I have a few problems with Elliot’s statement (which I’m sure likely stems just from the lack of precision when using certain terms). For one, how are we defining “awareness?” Awareness of what? Of popular media entertainment? Social trends? Political trends? Societal values? Business environments? Professional norms? History? What? I could go on and on. Granted, there are more Chinese (absolute and per capita) who have exposure to American popular media than vice versa but is that sufficient to generalize “awareness?”  (more…)